Advertising: Mass Communication in Marketing

Scent Marketing: Subliminal Advertising Messages

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Online marketing communication potential Priorities in Danish firms and advertising agencies

Purpose – The paper seeks to indicate where resources should be directed to utilize online marketing communication (OMC) further, including the identification of the diversity of OMC adoption, prioritization and future potential. Design/methodology/approach – A conceptual model of prioritization and potential of OMC, specified as a structural equation model is developed. Research data are colle...

Marketing and advertising: harmful to children's health.

Marketing and advertising: harmful to children’s health One of the biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry, according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). The group held its second annual Summit on the Commercialisatio...

Children as consumers: advertising and marketing.

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...